University Capital - San Diego's economic, cultural and demographic resources that originate from institutions of higher education. 
Cultural Vibrancy - San Diego’s attractiveness as a place to live, work and play based on its cultural richness, openness and tolerance. Economic Impact - San Diego's performance with respect to benchmark economic indicators such as trade, foreign direct investment, income, talent availability and global competitiveness. 
The International Affairs Board will focus on five strategic pillars in its international strategy: