Taken together, 11% of all American adults have used either an online dating site or a mobile dating app and are classified as “online daters.”
7% of cell phone apps users (representing 3% of all adults) say that they have used a dating app on their cell phone.
11% of internet users (representing 9% of all adults) say that they have personally used on online dating site such as, eHarmony, or OK Cupid. We refer to these individuals throughout this report as “online daters,” and we define them in the following way: One in every ten American adults has used an online dating site or a mobile dating app.
11% of American adults-and 38% of those who are “single and looking”-have used online dating sites or mobile dating apps